Entry #5

This week for the $100.00 challenge, I was able to put together my elevator pitch for my business. This was a very interesting thing to do because it allowed me to really analyze my business idea and how it could benefit potential customers. As I put my pitch together, I really focused on what would draw customers into my business. This allowed me to also prepare my marketing flyers because I realized what things I should include on those as well. I really enjoyed reading more about the Purple Cow this week, especially since it was something that I read about in great detail for my first book report. As it turns out, I had already read all of the reading on the Purple Cow that was assigned to us this week because I had already read Seth Godin’s book on the subject. However, as I reviewed what he had wrote, I felt that I learned even more about the meaning and the importance of the Purple Cow. I would definitely say that all businesses should be introduced to the idea of the Purple Cow (if they haven’t been already) and they should strive to implement it into their businesses. It most definitely seems to be a very successful way to grow a business.