Entry #2

This week for the $100.00 challenge, I made the decision to have my business be an in-home nail painting service. I considered what my start-up costs would be and I ultimately decided that the best way for me to earn $100.00 during the semester would be to paint nails. As I went through the different readings for this week, I was especially struck by a few of the things that I learned as I studied the Entrepreneur PowerPoint. For instance, I learned how important it is to make sure the purpose of your product is clear and useful. I also learned about the importance of addressing potential “fatal flaws” that might be present within my business. I considered these things and many others as I thought about what I might do for the $100.00 challenge. I especially thought about how I might market my business and I decided that I would probably be most successful by clearly stating the purpose of my business and advertising it to the proper audience. As I continued through the readings, I also learned a lot about the importance of the name of your company. I had never considered how crucial that seemingly small detail would be until I read the article on it this past week.